packaging blogs | Maco PKG

prototype packaging

Why Prototype Packaging Makes a Difference

By | Custom Contract Packaging, Packaging Process | No Comments

Your product’s packaging is more than a simple container. It’s a vital piece of your marketing strategy that connects with consumers and affects the way they view your company, brand message and the product itself. Attractive packaging is powerful. To maximize the effectiveness of your products, prototype packaging gives you major advantages over competitors. Here’s how.


What Is Packaging Prototyping?

In simple terms, it means creating several prototypes or mockups of potential packaging ideas. This often involves physical models you can touch, feel and inspect. We offer several kinds of prototypes:

  • Flexible pouch packaging
  • Rigid packaging samples
  • Production-grade test samples

What are the benefits of opting for a prototype phase instead of going straight into large runs?


The Real World Principle

Ideas often sound amazing on paper. However, translating them into real-world terms is more challenging. Unexpected issues tend to pop up during analysis that didn’t appear in computer projections. Everything from lighting and moisture to transport conditions and consumer preferences vary in practice. Packaging prototyping gives you a heads-up so you can adapt and avoid costly errors.


Better Customer Interaction

Instead of relying on theoretical ideas and possibilities to drive your marketing strategy, many advertising firms use consumer research to guarantee that products reach your target market successfully. Testers provide valuable feedback about how packages look and operate. That’s where prototype packaging comes in: Survey members can analyze actual models as they would appear on store shelves.

This kind of preliminary investigation ensures that the message you’re transmitting – and your brand identity – is the one you want consumers to remember.


Maximizing Productivity

It’s a lot easier to grasp ideas when you can look at and pick up the item being discussed. For research teams, that’s a big deal. Instead of wasting time considering theoretical possibilities that don’t even apply, you get answers to important questions instantly. Each member of the team can offer smart and practical improvements – or catch details others miss – in a short amount of time. This applies to

  • Product review meetings
  • Launch date meetings
  • Management presentations
  • Performance studies
  • Manufacturing feasibility discussions

Prototypes eliminate the need to bring everyone up to speed constantly. If the CEO walks into a review session, he or she can immediately grasp the issues at hand just as well as everyone already present.


Customize Your Brand Packaging

At Maco Pkg, we understand that every one of your products needs to cause maximum impact and also stay safe and secure. Let us design prototype packaging for your next big project. Contact us for a complimentary quote and a one-on-one consultation.

PacXpert_cost-effective stand-up pouch

Cut Costs with Cost-Effective Stand-Up Pouches

By | Sustainable Packaging | No Comments

If you’ve been looking for affordable, strong, and aesthetically-appealing packaging that appeals to the masses, you may want to consider PacXpert Packaging Technology.

PacXpert is a cost-effective stand-up pouch, ideal for storing a wide variety of products such as food, condiments, pet products, cleaning products, and more.

If you’ve never heard of PacXpert Packaging Technology, you may be interested in learning more about its award-winning design in ergonomics. Read More

barrier bags

Should I Package My Food Product With Barrier Bags?

By | Flexible Packaging | No Comments

Are you looking for flexible packaging with barrier qualities for your new food product? Barrier bags protect your food product from moisture, dirt, grease, contaminants, UV rays, and more. Consumers often prefer food products with packaging that has appropriate protection so they can rest easy knowing the food product is uncontaminated. As a manufacturer or seller of food products, you not only have to consider your budget to make affordable packaging choices but also select packaging that adequately protects your product inside. If you’re considering using barrier bags, here is some information that could help you make your final decision. Read More

sustainable packaging

Sustainable Packaging vs. The Environmental Impact of Plastics

By | Sustainable Packaging | No Comments

How do plastic bags and flexible packaging affect the environment? Most products can’t avoid using flexible packaging during shipment and storage, so environmental awareness groups pay keen attention to how we address packaging solutions and efforts to create sustainable packaging solutions.

We at Maco Pkg recognize the environmental impact of plastic waste and are actively fighting to improve and increase the use of sustainable packaging. It doesn’t necessarily matter how you use plastic bags and film – many end-users are simply interested to know more about how plastics affect the waste stream. To answer their concerns, we look in the local landfill. Read More

stand-up pouch packaging

Increase Product Sales With a Stand-Up Pouch for Your Product

By | Flexible Packaging | No Comments

When it comes to selling products, the packaging is a huge factor. If a product’s packaging is lacking in presentation or practicality, customers may not buy it. Consumers buy products with packaging that is convenient, informative, and attention-grabbing. Instead of sticking with traditional packaging materials such as boxes, bottles, cans, or cartons, why not try stand-up pouches? Read More

test new packaging

How to Test New Packaging for My Product

By | Flexible Packaging | No Comments

You start out with a great idea for a new product. You research and develop it, design and manufacture it, and then you test it to make sure it is going to go over well with your market and generate sales.

The next step can be the most important: how do you package your food item? This stage of production can be overwhelming; not only do you need to ensure safe packaging that can protect your product, but you also want an eye-catching design to get noticed. If you’re asking yourself how to test new packaging for your product, Incubapack can take the stress out of the packaging process. Read More

liquid packaging

The Best Option for Beverage and Liquid Packaging

By | Packaging Process | No Comments

Our liquid filling process helps brand owners meet time constraints, adhere to all safety requirements, and ultimately support their product-based business despite the competition. We’ll walk you through how the liquid filling process works so you know what to expect.

When you need beverage and liquid packaging, your first concern will probably be about the integrity of the filling process. Your products should be kept free from any potential of contamination. Our SQF certifications attest to our capabilities for meeting FDA regulations while processing your liquid products safely. Read More

recycling flexible packaging

Recycling Flexible Packaging & Other Items [The Right Way]

By | Flexible Packaging | No Comments

According to data compiled by the Environmental Protection Agency, about 33 million tons of plastics were generated in 2014 and only 9.5 percent of plastics were recycled the year before. Yet in our society today, people are encouraged to think before they act when it comes to purchasing and using items that can be recycled, renewed, and repurposed. It is all about sustainability, and flexible packaging falls into that category. Read More

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