Your product’s packaging is more than a simple container. It’s a vital piece of your marketing strategy that connects with consumers and affects the way they view your company, brand message and the product itself. Attractive packaging is powerful. To maximize the effectiveness of your products, prototype packaging gives you major advantages over competitors. Here’s how.
What Is Packaging Prototyping?
In simple terms, it means creating several prototypes or mockups of potential packaging ideas. This often involves physical models you can touch, feel and inspect. We offer several kinds of prototypes:
- Flexible pouch packaging
- Rigid packaging samples
- Production-grade test samples
What are the benefits of opting for a prototype phase instead of going straight into large runs?
The Real World Principle
Ideas often sound amazing on paper. However, translating them into real-world terms is more challenging. Unexpected issues tend to pop up during analysis that didn’t appear in computer projections. Everything from lighting and moisture to transport conditions and consumer preferences vary in practice. Packaging prototyping gives you a heads-up so you can adapt and avoid costly errors.
Better Customer Interaction
Instead of relying on theoretical ideas and possibilities to drive your marketing strategy, many advertising firms use consumer research to guarantee that products reach your target market successfully. Testers provide valuable feedback about how packages look and operate. That’s where prototype packaging comes in: Survey members can analyze actual models as they would appear on store shelves.
This kind of preliminary investigation ensures that the message you’re transmitting – and your brand identity – is the one you want consumers to remember.
It’s a lot easier to grasp ideas when you can look at and pick up the item being discussed. For research teams, that’s a big deal. Instead of wasting time considering theoretical possibilities that don’t even apply, you get answers to important questions instantly. Each member of the team can offer smart and practical improvements – or catch details others miss – in a short amount of time. This applies to
- Product review meetings
- Launch date meetings
- Management presentations
- Performance studies
- Manufacturing feasibility discussions
Prototypes eliminate the need to bring everyone up to speed constantly. If the CEO walks into a review session, he or she can immediately grasp the issues at hand just as well as everyone already present.
Customize Your Brand Packaging
At Maco Pkg, we understand that every one of your products needs to cause maximum impact and also stay safe and secure. Let us design prototype packaging for your next big project. Contact us for a complimentary quote and a one-on-one consultation.